In the quiet moments of our lives, inspiration often strikes unexpectedly. For the owner of Joy in Adventure, Heidi Simmons, that moment came one morning while brewing a cup of coffee. “I’ve always wanted to create my own business that would inspire people to achieve their dreams, and one morning the idea all came together while I was brewing my coffee,” Heidi shares. It’s a tale many entrepreneurs can relate to—an aha moment that sparks a great business idea. In this case, it was a simple act of choosing a coffee mug that set the wheels in motion. “I went to grab a coffee mug but didn’t choose the one in front. I searched for the one that inspired me. At that moment, I realized I could combine my love for adventure and creativity to open a business.”
Joy in Adventure offers carefully designed products, including mugs and posters with adventure themes and inspirational quotes. More than mere items, these products serve as invitations to embark on a journey. The mugs and posters, adorned with wisdom from great minds, promise inspiration and possibilities, turning ordinary moments into extraordinary adventures.
“I think these products will be most appealing to anyone with a heart and mind for adventure,” Heidi states. Joy in Adventure doesn’t cater to a specific demographic—it caters to a mindset. Whether you’re an avid hiker, a weekend explorer, or someone navigating the adventure of life, these products are designed to resonate with the adventurer within you.
“Dream it! Believe it! Achieve it”
Heidi shares the inspiration behind her outdoorsy product line, saying, “I believe every adventure tells a story, whether that is out hiking, on vacation, or even in everyday life. So, each mug was designed with a story in mind, but for those with an open imagination, they can create their own story.” Even Joy in Adventure’s logo has a personal touch, showing Heidi in her signature hiking pose, set against the backdrop of her favorite hiking destination, Colchuck Lake.
Heidi is also a Health Coach in the community and her commitment to fitness seamlessly integrates with her entrepreneurial journey. She explains, “This new venture aligns with my current career too. As a health coach, I guide my clients to move their dreams to written goals so they can achieve great things. With these mugs and posters, my hope is to encourage people to dream of what is possible and make it happen. Dream it! Believe it! Achieve it!”
Embracing Unexpected Detours
When asked about her personal favorite product in the store, Heidi says, “My favorite product is the mug that says, ‘I’m not lost, I’m exploring an alternate route.’ This has been a theme my whole life. Sometimes the path I would end up taking was different than planned or expected, but in the end, would lead to something better.”
This quote focuses on the beauty that can be found in unexpected detours. Heidi also adds, “Looking at this quote in the more literal sense, there are many trails where I took a wrong turn, I mean, an alternate route and discovered beautiful things that I may not have seen otherwise. And… Are you really lost if you can always make it back to the car?”
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