Barry Fresh Designs is a small family-owned business known for its unique blend of graphic design and marketing expertise. Barry Fresh Designs, founded by Lindsey Barry, has become a go-to destination for businesses and individuals looking to elevate their brand identity and promotional efforts. Barry Fresh Designs offers branding and marketing services as well as creating memorable custom gifts. At the core of Barry Fresh Designs is a commitment to providing industry-leading services tailored to meet the unique needs of each client. The mission is clear: to facilitate a positive connection between brands and their target market, fostering growth and strong brand awareness.
Barry Fresh Designs offers a comprehensive range of services, from custom graphics, embroidery, screen printing, various print materials, engravings, signage, heat press services, laser services, custom-built websites, social media management, vendor booth displays, custom apparel, and even unique custom gifts for holidays and special occasions. The diversity of their offerings showcases their dedication to providing a one-stop solution for all branding and promotional needs.
The Dynamic Duo: A Husband-and-Wife Team
Operating as a husband-and-wife duo brings a unique dynamic to the business. Lindsey Barry expresses her gratitude for working alongside her husband, Jason Barry, highlighting his strengths in networking. Their partnership is a harmonious blend of skills, with Lindsey focusing on graphic design and her husband contributing his strengths in communication and sociability. In her words, “I absolutely love working with my husband.” She goes on to express gratitude for the balance their partnership brings to their lives, stating, “I will also add that working together allows us to spend time together when we otherwise may not be able to as much. Between work and family, our schedule gets very busy and chaotic.”
Whether it’s picking up items from suppliers or attending networking events, these shared moments contribute to strengthening their bond.
Creativity and Client Collaboration
Lindsey Barry’s passion for her work at Barry Fresh Designs extends to the diverse projects the business undertakes for both businesses and individuals. When asked about her favorite projects, Lindsey reveals, “My favorite projects are those where I have creative freedom, but the customer provides enough information to know what they like and don’t like.” She acknowledges the challenges posed by projects where clients have no clear vision, recognizing them as the most time-consuming. Lindsey’s joy in exercising creative freedom is evident, especially when clients offer a balance between guidance and artistic liberty.
Given her background in graphic design, Lindsey particularly enjoys projects that allow her to unleash her design skills. From crafting referral forms and invoice sheets to designing unique custom gifts and exploring novel ways to showcase your brand, Lindsey finds fulfillment in the process of bringing something fresh and innovative to life.
When it comes to collaborating with clients and understanding their needs, Lindsey provides valuable insights into Barry Fresh Designs’ meticulous process. She begins by gathering comprehensive information upon receiving an order, tailoring her approach based on the unique requirements of each project. The subsequent steps include determining pricing, creating design proofs, and producing mock-ups, if applicable. Lindsey emphasizes the importance of these steps, stating, “Nothing moves to the production stage until proofs and mock-ups are approved.” Lindsey shares her learning experiences, pointing out that skipping design proofs, mock-ups, and reference examples often leads to order errors. In her commitment to quality, the business also conducts thorough quality control on all orders before handing them off to clients or customers.
In Lindsey’s words, “We strive for high-quality products and service.” This commitment underscores Barry Fresh Designs’ dedication to delivering not just visually appealing designs but also ensuring that each project meets the unique goals and expectations of their clients.
Building from the Ground Up
Lindsey Barry opens up about the journey of Barry Fresh Designs, sharing both the triumphs and challenges that have shaped the business into what it is today. When asked about particular success stories or challenges faced, she reflects on the significant hurdle of building the business from the ground up. This formidable task, she notes, took many years to achieve, with a pivotal moment marked by her decision to step outside her comfort zone and embark on networking endeavors.
Networking, Lindsey emphasizes, has been a cornerstone of their success. Building strong relationships and connections within the community has not only contributed to the growth of their business but has also extended to supporting others. Lindsey proudly subscribes to the ‘givers gain’ mindset, recognizing the reciprocal nature of giving back to the community.
A substantial amount of time has been dedicated to understanding the needs and preferences of customers and clients. This ongoing process has allowed Barry Fresh Designs to tailor their services effectively, honing in on what resonates most with their clientele. The evolution of the business is evident in its transformation from primarily graphics-focused to offering a diverse array of products and services. Lindsey expresses satisfaction in bridging the gap between brands and their target market, a journey marked by growth and self-discovery.
Lindsey’s dedication to custom gifts, catering not only to businesses but to everyone, reflects her personal connection to the art of gift-giving. In Lindsey’s words, “Gift giving is my love language, so keeping that part of our business has been and will always be pretty important to me.”
Barry Fresh Designs extends its reach beyond the realm of business, actively seeking ways to integrate with and contribute to the broader community. Lindsey Barry shares the business’s commitment to supporting local initiatives and causes, demonstrating a heartfelt connection to the community they serve.
The business engages in philanthropic endeavors, for example, their donations to Spokane Fantasy Flight. Lindsey explains that they contribute items to be auctioned, adding a touch of creativity and thoughtful design to the event. This year, Barry Fresh Designs had the privilege of making a meaningful contribution to the lives of 11 girls in foster care with a personalized tumbler for each girl. It’s a testament to the business’s ethos of using their creative talents to make a positive impact in the community. In Lindsey’s words, “Barry Fresh Designs is always looking for ways to support our local community.”
Professional Online Presence
Among the array of services Barry Fresh Designs offers, one often overlooked gem is their expertise in crafting custom-built websites with on-page SEO. Lindsey emphasizes the importance of this service for businesses seeking comprehensive branding solutions. Whether it’s a new business in need of a website or an existing one requiring an update, Barry Fresh Designs is eager to assist. Lindsey underscores the significance of a professional online presence, stating, “They help your businesses look more professional and legitimate, as well as help bring in leads.” Recognizing that a majority of consumers turn to a company’s website before making decisions, she stresses the impact of a well-designed and user-friendly site.
The business aims to provide a complete branding package, integrating logos, websites, and business cards to ensure a cohesive and impactful brand identity. Importantly, a well-designed website serves not only as a virtual storefront but also as an organic lead generator, reducing reliance on social media and word-of-mouth alone.
How to Connect with Barry Fresh Designs:
For those intrigued by the diverse offerings of Barry Fresh Designs, reaching out is a straightforward process. Lindsey provides multiple avenues for contact:
Whether you’re seeking innovative design solutions, exploring community collaborations, or interested in their multitude of services, Barry Fresh Designs welcomes inquiries with open arms. As Lindsey puts it, “It never hurts to ask”